Looking for an honest Voluum review? Well, I’ve got you covered.
I’ve learned that keeping track of what I do is super important. It helps me figure out what’s working and what needs fixing to get real results.
And the same goes for media buying. I need to know all about the campaigns I’m running, who I’m targeting, how much I’m bidding, and what changes I’ve made. That’s why I think Voluum is so important. It helps me keep an eye on everything.
With Voluum, I can see how well my campaigns are doing and make smart choices to make them better. It gives me all the info I need to improve my results and make more money from my media buying efforts.
In this blog post, we’ll delve into a comprehensive Voluum review, examining its features, pricing, performance, and why it’s a top affiliate tracking platform.
What is Voluum?
Voluum is a powerful tool for marketers. It helps advertisers, affiliate marketers, and media buying teams improve their online ads. You can track, analyze, and make ads better with Voluum. It works across different places where ads show up, like on websites and mobile phones.
The company behind Voluum is CodeWise. They know a lot about affiliate marketing, which is a big advantage. The person who started CodeWise, Robert Gryn, used to be an affiliate marketer himself. He made a successful advertising network called zeropark.com. So, Voluum was made with affiliates in mind. They understand what affiliates need and want because they’ve been there themselves. This helps Voluum stay up-to-date with what’s happening in the industry and gives affiliates the best tools to track and make their ads better.
Voluum Review: Is Voluum Worth It?
Voluum is super good at tracking ads. It’s like an all-in-one tool for keeping an eye on your ads, so you can manage, track, and make them better all in one spot.
And get this, it’s online, so you can access it from anywhere. Plus, it gives you smart insights about your ads using fancy artificial intelligence, helping you make more money from your ads.
Voluum Review: Tracker Features
Voluum has everything you need for successful affiliate marketing campaigns. It’s got three main things – Track, Optimize, and Automate. This means it covers everything for affiliate marketing all in one place. Whether you want to see how your campaigns are doing, make your offers and landing pages better, or automate stuff you do a lot, Voluum can help. These features all work together smoothly to help you reach your marketing goals.
Track Your Campaigns with Voluum
With Voluum, tracking your desktop and mobile ads and affiliate campaigns is super easy. It’s quick and reliable, so you won’t miss any clicks or conversions. Voluum makes managing ads and campaigns simple.
- Voluum Dashboard: The Voluum dashboard helps you keep track of important stuff like how many people are visiting your ad campaigns, how many clicks you’re getting, and how much money you’re spending and making. It makes it easier to manage your affiliate conversion tracking by putting everything in one place. With the Voluum dashboard, you can easily see how your campaigns are doing and make changes to make them better.
- Conversion Tracking: Voluum lets you keep track of different kinds of actions people take when they interact with your ads. Their server-to-server conversion tracking lets you set goals and see how well you’re doing at different points in your ad campaigns. You can customize this tracking to help you sell more stuff, get more sign-ups, or achieve other important goals.
- Impression Tracking: Voluum’s fancy impression tracking feature helps you see every time your ad shows up on a page. This helps you understand how well your ads are doing and can help you improve things like how many people click on your ads and who sees them on display campaigns.
- Organic Traffic Tracking: Voluum is one of the few places where you can keep track of how many people visit your website from organic sources, like when they find you on a search engine. It’s not as good as Google Analytics for this, but it still helps you understand where your website visitors are coming from.
- Split Testing: Voluum’s A/B testing feature lets you try out different things in your campaigns to see what works best. You can change things like where people go when they click on your ads or what offers they see. This helps you make your ads better and make more money from them.
Mobile App: One thing that makes Voluum stand out is its mobile app. Not many other tracking platforms offer this. With the Voluum mobile app, you can keep an eye on your affiliate campaigns even when you’re not at your computer. Even though the app doesn’t have all the features of the desktop version, it’s still handy to have for monitoring campaigns on the go.
- Traffic Source and Affiliate Network Templates: Voluum makes it really easy to add over 50 different affiliate platforms. This feature saves you time by setting up your campaigns automatically. They have lots of templates for popular affiliate networks, so you can start your campaigns quickly without any delays. This flexibility means you can launch your campaigns smoothly and without any hassle.
- Manual Cost Update: Even if your traffic source doesn’t give you all the information about your campaign costs, Voluum has a tool to help. Their manual cost update feature lets you easily update this information yourself. It’s a useful way to track your advertising campaigns and make decisions based on data. This tool gives you the flexibility and control to succeed and optimize your ad campaigns effectively.
- Multi-currency Compatibility: Voluum lets you compare expenses from different traffic sources and earnings from affiliate networks in different currencies. This helps you see how well your ad campaigns are performing and what your return on investment (ROI) is. Voluum automatically converts currencies for you, so you always have accurate information. This makes it easier to make decisions based on data. With Voluum’s support for multiple currencies, you can optimize your ad campaigns regardless of the currencies used by your traffic sources and affiliate networks.
- Manual Conversion Upload: You can put conversions into Voluum directly, even if your affiliate network didn’t send the right info. This tool helps you handle your ad campaign info and make sure everything is correct and up to date.
- Traffic Log: Voluum’s traffic log tells you a lot about every visit to your ad campaign. This tracking tool lets you look at data for each visit, giving you ideas to make your ad campaigns better and get more results. The traffic log helps you find any differences in data quickly and lets you look at campaign stats or patterns across campaigns.
- Lander Scanning Tool: It’s easy to miss mistakes on landing pages and tracking links. Voluum’s lander scanning tool helps by finding issues like broken links, so you can fix them.
Make Your Campaigns Better with Voluum
Voluum has tools to make your paid advertising work even better. By targeting more accurately and adjusting your campaign settings, you can get better results. With Voluum, you can improve your ad spending and tweak your campaigns to get better outcomes.
- Real-Time Reports: Voluum gives you your campaign data right away. This helps you keep an eye on your campaigns and make changes quickly. With real-time data, you can spot problems, see trends, and adjust your campaigns fast. It’s great for marketers who want to stay ahead and reach their goals quickly.
- Data Grouping and Drill Down: Voluum’s tool lets you look at your data in different ways. This helps you find insights to make your campaigns better.
- Error Log: This feature helps you find issues with your campaign funnel and tracking so you can fix them quickly.
- Rule-based Traffic Distribution: Voluum lets you target your traffic based on rules you set. It sends your traffic to different landing pages, offers, or paths based on your conditions. This helps you target your campaigns better and increase conversions.
- Markers in Reports: You can use graphical icons in your reports to highlight important data and patterns. This makes it easy to find key information and improve your campaign performance.
- Proxy Reports: This feature lets you see if your traffic is going through multiple proxy solutions to hide where it’s coming from. It helps you fight traffic fraud and keep your campaigns clean.
- Workspaces: Voluum’s workspaces make teamwork easier. You can create groups for different tasks and give team members specific access levels. This helps your team work together better and get more done.
- Shared Reports: You can easily create reports with updated data for partners and clients. Everyone gets the latest information automatically.
Automate Your Affiliate Campaigns With Voluum
Managing media buying campaigns can be demanding. Voluum’s automation tools make it easier.
- API Access: Voluum’s REST API with JSON allows you to exchange data with other platforms like TheOptimizer. This makes campaign management simpler by automating tasks and integrating your affiliate marketing campaigns. You can extract data, update campaigns, and create custom scripts to streamline processes and improve workflow.
- Notifications: Stay updated on your campaign performance in real-time with notifications on your mobile or laptop. Receive alerts for hitting a conversion cap, registering a new conversion, or significant changes in traffic patterns.
- Automizer: Streamlining advertising operations by integrating all your traffic sources with Voluum. Manage and control all your campaigns in one place without switching between tools and dashboards.
- Automate Campaign Optimization: Use “if/then” statements to automate your campaign optimization process based on specific conditions.
- Bid Adjustments: Save time by adjusting traffic source bids directly in the tracker. This powerful automation feature optimizes campaigns for better results. Set your bid levels, and Voluum will automatically update them based on campaign performance to maximize ROI.
- Campaign Pausing: Easily pause and resume campaigns directly from the Voluum dashboard.
- Blacklists and Whitelists: Filter out or allow specific sites, widgets, zones, and more in your campaigns to control where your ads appear.
- Voluum’s Anti-Fraud Kit: Detect suspicious clicks and visits automatically to identify and limit bad traffic sources. This helps prevent bot traffic from skewing your data, damaging your campaigns, and wasting money. Voluum flags unusual traffic in your reports, allowing you to take action to reduce non-human activity.
Voluum User Interface
Voluum’s interface is easy to use and understand. The main page shows all the important information about your campaigns right away. You can move around the different parts of the program easily. Everything is neatly arranged in sections and menus, making it simple to find what you need. Plus, you can change how it looks to fit your style and make it work best for you.
Voluum Review: Pricing Plans
Voluum’s pricing is higher compared to other affiliate trackers. They offer three main plans: Profit, Scale, and Start-up.
The Basic Profit plan starts at $199 per month. It includes 1 million monthly events, three custom domains, and data retention for six months.
The Scale plan starts at $349 per month. It offers 5 million monthly events, 10 custom domains, and data retention for 12 months.
The Start-up plan, which costs $599 per month, includes 10 million events, data retention for 12 months, and VIP features not available in other plans.
Voluum Review: Pros & Cons
Voluum Pros
- Robust tracking and real-time analytics.
- Automated optimization with AI-powered fraud detection.
Voluum Cons
- Pricing may be high for small affiliates.
- Customer support quality varies depending on the chosen plan.
Final Thoughts on Voluum Review
In summary, Voluum is a great tool for affiliate marketers. It’s outstanding because of its amazing features, performance, and user-friendly interface. The automation and AI-powered features provide affiliate marketers with a quick, reliable, and scalable solution. It’s designed with the needs of affiliates in mind, which shows in its features and performance.
Voluum’s easy-to-use interface and customizable workflow make it suitable for both beginners and experienced marketers. Plus, the detailed stats and analysis allow for thorough campaign optimization. With features like split-testing and AI-powered optimization, Voluum becomes a powerful tool for boosting profitability.
