Wanting a social media tool but unsure which one to pick?
Publer has caught many people’s attention recently.
People are comparing Publer to other free social media apps like Hootsuite and Buffer.
In this review, we’ll explain everything about Publer, its good and bad points, and how pricey it is.
By the end, you’ll know if Publer suits you.
Ready? Let’s start our Publer review.
What is Publer?
Publer, short for “publisher,” started in 2012 to help a small travel agency in Albania boost their Facebook presence. Now, they’re one of the top agencies offering a tool for working together, planning, and analyzing social media posts.
Publer is a tool to help businesses handle content on different platforms:
- Google My Business
- Telegram
- WordPress
- YouTube
And, you can even manage and plan posts on TikTok, the fastest-growing social media network.
Publer makes it simple to monitor all your social media accounts because they’re all in one place. You can also plan when to post on each platform and automate it.
There are many other features too. We’ll talk about them in a moment.
Publer Review: Main Features
Publer’s main feature, called “auto-scheduling,” lets you set up posts to go out automatically at specific times on different social networks. You can also decide how your posts look and what they say.
For example, you can tell Publer to put two pictures in Facebook posts, keep Twitter messages short, and avoid using emojis or GIFs on LinkedIn. You can even add tags to keep your content organized.
Once you’ve set your rules, Publer handles the rest. Just schedule your posts, and Publer makes sure they follow your guidelines.
But wait, there’s more! Publer also comes with advanced features like:
- Link In Bio
- Bulk Scheduling
- Signatures and Watermarks
- Recurring Posts
- Calendar View
- Media Integrations
- Analytics
- Recycling
- Twitter Threads
- Curate Posts
- Workspaces
- RSS Feeds
Among these, Publer is the first to offer features like bulk scheduling, recycling old posts, curating content, and more.
Pretty cool, huh? With Publer, you get all these awesome features in one place!
Next, I’ll explain how these features can help you with your social media strategy.
And stay tuned for my recommendations on other alternatives you can try out.
Link in bio
Link In Bio is a great tool for promoting different things together. It’s like a small website that many businesses use on Instagram. You can add up to 15 links to show off your products, all your social accounts, or articles.
Use this feature to guide your followers to your website or a specific blog post. When planning your Instagram posts, you can also add a link.
How to set up Link in Bio on Publer:
- Go to Social Accounts.
- Click on your IG Account.
- Select the Link in Bio tab.
- Fill in the details for: Username, Website, Button, Tap on post tooltip, and Links.
Bulk scheduling
Are you tired of setting up posts one by one? Why not schedule them all together?
Publer lets you upload up to 500 media items in one go using a CSV file. The file should have six columns with the following details:
- Publishing date.
- Message or text of the post.
- Link to an external URL.
- Media URL.
The title section for a Facebook album or video.
- Labels.
Combined with the Auto Schedule feature, this saves a lot of time when scheduling your content.
Signatures and watermarks
You can add a watermark to every post or scheduled post you make through Publer (except for posts on Twitter). This helps increase brand recognition and protects your content’s copyright.
To use these features, go to the “Accounts” tab and select the account where you want to add a signature or watermark.
To add a watermark, go to your profile settings and click on “Watermarks.” From there, you can upload your logo. You have the option to add a maximum of 10 watermarks.
Recurring posts
Ever wanted to share the same post again without having to do it manually every time? That’s where recurring posts come in handy!
Simply create a recurring post and schedule when and how often you want it to appear on your chosen social media platform.
Here’s how to create recurring social posts:
- Go to the Create tab.
- Select the social accounts and customize the post.
- Choose the Recurring mode from the dropdown menu.
- Specify how often the post should recur – every X days, weeks, months, or years.
- If you choose weekly recurrence, pick which day you want it to repeat.
- Set a start and end date for the post to recur.
- Choose the time you want the post to reappear.
- Finally, click the Schedule button.
Calendar view
Publer has an easy-to-use calendar dashboard view that’s neat and organized.
When you click the Calendar tab, it defaults to the monthly view. However, you can customize the view to show daily, weekly, or monthly schedules.
With the monthly view, you can quickly check the frequency of scheduled and published posts.
The daily view helps you spot the times you plan to post content.
Meanwhile, the weekly option provides a condensed version of the monthly view.
This feature lets you easily drag content to other dates, making it simple to reschedule a post.
Plus, each content has an icon showing if it’s drafted, scheduled, or posted.
Publer also lets you filter posts by team members and social accounts, handy when your social media calendar gets crowded.
Media integrations
Publer’s media library stores all your videos, photos, and GIFs in one place, making it easy to find your frequently used media files.
The media library is well-organized with two viewing options: Grid and List view. Grid is for quickly skimming through visuals, while List view offers a detailed look.
You can add labels to categorize visuals, helping team members find what they need. It also allows filtering by usage, type, etc.
You can access your media library on your VistaCreate or Canva account, making it easy to create or edit visual content. If you want to edit existing photos, you can use Publer’s built-in photo editor.
Analytics
Even though Publer is mainly for posting, it still gives you reports and insights like other social media analytics tools. You can customize the reports you get and decide what your team sees too.
By default, reports cover the last seven days and become real-time after 24 hours. You can also check analytics for specific time periods to compare post performance over time.
Publer goes beyond just giving you numbers. It suggests the best times to post using AI and gives recommendations for each social media account.
Unfortunately, analytics are only available in the business plan, not the free one.
Here’s what you can find in Publer’s insight reports:
- Stats for each member’s posts: shows which content performs best, needs improvement, and who posted them.
- Email notifications: get the top three posts for a day or week for the social media channels connected to Publer.
- Analysis of paid and organic content: includes link clicks, video views, post reach, and engagement.
- Insight reports: covers followers, engagement, and post reach.
Recycling
Want to keep posting consistently with content that performs well? Publer suggests recycling your evergreen content.
Evergreen content stays relevant over time, so your audience can connect with it every time you post. With automation, Publer can share the same content multiple times.
Recycling posts is also useful if your audience spans different time zones. It helps your posts rank better in search engines. Plus, the Spintax generator can rephrase your content to avoid affecting its SEO ranking.
How do you recycle posts in Publer?
First, check which posts perform well on your social accounts using the analytics dashboard.
Next, set up recycling by deciding how often these posts should be reposted.
Finally, manage upcoming recycled posts in the calendar tab.
Twitter threads
Twitter has a 280-character limit per tweet, making it hard to share long stories or tips. That’s where Twitter threads come in.
Publer lets you schedule Twitter threads up to 15 tweets long. A Twitter thread is like a series of connected tweets, often used by marketers to start trending topics.
Here’s how to create and schedule a Twitter thread using Publer:
- Go to the Create tab and select your Twitter account.
- Start typing in the Compose section. If you exceed Twitter’s character limit, the text turns red. You can add up to 4 photos, GIFs, or a video.
- Click the “Add follow-up comments” button to include your scheduled comments. You can set intervals between them if needed. Repeat the process for up to 15 tweets in the thread.
- Once done, save and schedule your post.
Hashtag suggestions
Publer offers a feature that suggests hashtags for your posts. It can generate suggestions in five different ways: for text captions, single or multiple photos, GIFs, videos, and links.
Publer’s AI analyzes the images and videos to suggest relevant hashtags. It also shows you how often your chosen hashtags are mentioned on Twitter, helping you pick the most effective ones.
Curate posts
It’s easy to curate content with Publer. You can gather text or visuals and tweak them for each social network.
Publer has tools to make text bold or italic. Plus, there are icons and an “emoji picker” to spice things up and catch your audience’s eye.
Features like Hashtag and Spintax generators can be handy. And icons for Location, Signatures, Follow-up Comments, Auto Share, and Delete can boost post engagement.
You can import media from the media library, drives, Unsplash, and more. Publer also lets you use your Canva or VistaCreate account for designing visuals. It even has a photo editor for tweaking your images.
How to curate visual content on Publer?
You can upload media from your computer, an external URL, or a cloud. And Publer can figure out what type of media you’re uploading.
Once uploaded, you can add captions or rearrange your media to suit your needs.
Workspaces
Publer makes it simple for social media managers to handle multiple brand accounts with its Workspace feature. You can create a Workspace for each brand you manage, keeping everything organized. Plus, you can collaborate with team members and clients within each Workspace.
When you first start using Publer, you’ll create your initial Workspace. Then, you can add all the social media channels associated with one brand. You can also invite team members and clients to join and assign them roles like admin or editor.
If you’re managing multiple brands, you can create separate Workspaces for each one. This way, each team member can focus on their assigned accounts without seeing others. You can switch between Workspaces seamlessly while using just one account.
RSS feeds
An RSS feed provides a summary of website or blog posts, often seen when shared on social media platforms like Facebook and Twitter.
Sharing an RSS feed adds credibility to your social profile and increases link clicks, leading to more website visitors.
Unlike other scheduling tools, Publer allows you to include an RSS feed when sharing a URL.
Here’s how to set up an RSS feed on Publer:
- Find the RSS feed of the website you want to share.
- Go to RSS Feeds on the left tab in Publer and click Add RSS Feed.
- Enter the name of the feed and its RSS feed URL. You can include or remove keywords to customize it.
- Choose from No Action (store for later), Auto Post (publish immediately), or Auto Schedule (schedule for later).
Publer Review: Pricing
Publer offers three types of subscriptions: Free, Professional, and Business plans.
With the Free plan, you don’t have to pay anything. But there are some limits. You can only connect up to three social media profiles per user, and you can publish content up to 10 times per social account.
For the Professional subscription, it starts at $12 per month. This gives you three social media profiles. If you need more profiles or want to add team members, it’s an extra $4 per social media account and $2 per user. The good thing is, scheduling posts and publishing are unlimited.
Now, the Business plan is the best one Publer offers, but it’s the most expensive. It starts at $21 per month and includes everything in the Professional plan. Plus, you get insight reports to track your performance.
Like with the Professional plan, you’ll pay extra for additional profiles and users. It’s $6 per month for each new profile and $3 per month for each new user.
Publer Review: Pros and Cons
Publer Pros
- Easy social media management.
- Convenient post scheduling.
- User-friendly interface.
- Manage multiple accounts.
- Seamless social media integration.
Publer Cons
- Expensive pricing.
- Limits on social media usage.
- Inadequate analytics.
Publer alternatives
If you’re exploring other options, consider these alternatives to Publer:
SocialBee: Manage your social media easily with SocialBee. It lets you create, schedule, publish, and analyze posts. The software now allows you to add alt-text to images on LinkedIn, Facebook, Twitter, and Pinterest. It excels in evergreen content sharing and offers a powerful publishing workflow.
Pallyy: Pallyy is designed for social media analytics and scheduling, focusing on Instagram. It also supports other platforms like Facebook, Twitter, LinkedIn, and Google My Business. With a sleek UI and an excellent workflow for sharing visual content, Pallyy features a social inbox. They provide a free plan, similar to Publer, and both offer free trials.
Final thoughts on Publer
That wraps up our Publer review!
Overall, Publer is one of the top social media tools out there. It’s perfect for content creators and small businesses wanting to simplify their social media scheduling.
You can handle multiple accounts all in one place with Publer.
Publer’s unique features like recycling and content curation set it apart. Plus, the bulk scheduling tool and media library are great. The integration with graphics editors is a bonus!
It’s beginner-friendly, too. I found it easy to use when I signed up.
Compared to Hootsuite and Buffer, Publer is cheaper and offers great value. The free plan is perfect for beginners.
Customer support is solid. You can reach out via chat, email, or social media. There’s also helpful documentation.
Publer has an active Facebook group community for users to connect.
I suggest trying the free version first. Test out the features and see if it fits your needs.
Give it a few weeks to see if it’s right for you. Or, try a free trial of their paid plans to unlock all features.
