Omnisend Review 2024: Is It Best Choice for Your Businesses?

It helps you make email newsletters, send SMS marketing messages, and automate your marketing tasks.

From emails to SMS to push notifications, Omnisend covers a lot of ground in your marketing plan.

While there are other tools like it, Omnisend stands out for online stores. It has special features just for them, like ready-made automations for things like abandoned carts, connects well with online store platforms, and has tools specifically for ecommerce emails.

But there’s more to Omnisend that we really like.

It’s called “Omnisend” because it works across all your communication channels, not just email.

You can use it to manage and automate how you talk to your customers, no matter where they are. It doesn’t stop at emails – you can also send SMS messages, push notifications, and even use it for Google and Facebook Ads to reach your customers wherever they are online.

It’s a powerful tool for online sellers to connect with their customers in many different ways.

Omnisend Review: Main Features

Omnisend offers many features of  marketing tools, including:

Email Marketing

You can make email campaigns and send them to your contacts with just a click. Making emails from scratch is hard, so Omnisend gives you templates to help. Pick a template you like, and you can change it to match your brand. If you run many online stores, you can share templates between them to save time.

If you can make email templates yourself, Omnisend has a drag-and-drop builder. It’s easy: you add content blocks to a simple interface to make your email. You can see how it will look on a computer or phone.

Omnisend lets you add products from your store into your emails without copying or pasting. The Product Picker takes you to your store, where you pick the products you want. It syncs them into your email, and you can change things like colors and text.

You can also make discount codes for your online stores using Omnisend. You can make these discounts in the email builder, and Omnisend will make them on your store for you. It supports different kinds of discounts, like percent-off, fixed-amount, and free shipping.

In your marketing emails, you can suggest products based on what customers have looked at or bought before. Omnisend helps with this by sending personalized product suggestions. Each person gets recommendations similar to what they’ve shown interest in on your site. This personal touch can turn first-time buyers into repeat customers.

Omnisend also lets you divide your email lists into smaller groups to make your marketing more effective. This process is called segmentation. You can group customers based on things like their shopping history or how much they usually spend. Then, you can create targeted campaigns that are more likely to get results. For example, you might want to promote expensive items to customers who often spend a lot.

Once you’ve set up your email campaigns, it’s important to see how well they’re doing. Omnisend provides tools to help with this. You can get detailed reports about your campaigns, like how many emails were sent, how many people clicked on them, and how much money they made. If a campaign isn’t doing well, you can make changes and keep an eye on the results.

One cool feature Omnisend offers is a map that shows where people are clicking on your emails around the world. It’s a fun way to see how your campaigns are doing globally and can help you spot trends in different regions.