Starting your online store with a Shopify theme that’s good for SEO is a smart move. When your pages are well-optimized, visitors stick around more, your site ranks better on search engines, and that can lead to more sales. But, with so many themes to choose from, picking the right one can feel overwhelming.
That’s why in this article, we’ll keep it simple. We’re going to talk about the 10 best Shopify themes for SEO. We’ll look at what makes each one great, which industries they work well for, their styles, and other important details.
Let’s dive in and make choosing a Shopify theme a breeze!
Best Shopify themes for SEO: our shortlist
Here’s a simple list of themes we recommend to help you create the best search engine optimized Shopify store:
- Booster – A top Shopify theme for SEO optimization and boosting conversions
- Startup – Ideal Shopify SEO theme for small, direct-to-consumer brands
- Oars – SEO-friendly Shopify theme with a trendy design
- Flex – A customizable theme for straightforward Shopify SEO
- Empire – A powerful Shopify theme perfect for high-volume stores
- Star – A great Shopify theme known for SEO benefits and powerful features
- Everest – An SEO-friendly Shopify theme focused on improving conversions
- Micra – An affordable Shopify theme with easy customization options
- Negan – An inexpensive, SEO-optimized Shopify theme
- Debutify – A simple and fast Shopify SEO theme with great add-ons
Choose the one that fits your needs and enhance your Shopify store’s SEO performance!
What features should to seek in the best Shopify theme for SEO?
To ensure people find your Shopify store naturally on Google and other search engines, look for essential SEO-friendly features. Here’s our checklist:
Device Compatibility: Make sure your website works well on all devices, especially mobile, for better rankings on Search Engine Results Pages (SERP).
Clear Navigation Menu: When picking a theme, check its live demo to see how it looks and navigates on your Shopify store.
Site Speed: Speed matters! A slow website leads to higher bounce rates, impacting your rankings, traffic, and Conversion Rate (CR).
Rich Snippet Support: Enhance your store’s visibility by supporting rich snippets, taking up more space in SERPs.
Customizable Metadata: Take control of your SEO by customizing your site’s metadata.
Additional features include social sharing, product customization, translation support, and options for optimizing image sizes. Boost your Shopify store’s SEO with these important features!
10 Best Shopify Themes for SEO in 2024 – Our Detailed List
Now, let’s delve into each theme with a more detailed review, helping you choose the one that suits your industry, shop size, and aesthetics the best.
1. Booster
- Ideal for: High-volume stores
Theme styles: 70+ different presets
Price: Starting from $248/year
Try theme: Try Booster
If you want your online store to rank high on search engines, Booster is the ultimate choice for a Shopify theme. It’s designed to seamlessly integrate with Shopify’s built-in SEO tools, enhance website speed, and boost conversions.
Booster acts as an all-in-one solution for optimizing your website to achieve better visibility in search results and increased conversion rates. With features like automatic image optimization and efficient lazy loading, this theme ensures a fast website right from the start. It harmonizes perfectly with all of Shopify’s built-in SEO tools. Booster provides a smooth and efficient experience, allowing you to make the most out of Shopify and improve your SEO efforts.
Key features:
Automatic image optimization
Efficient lazy loading for improved performance
Impressive Google speed results
40+ add-ons for enhanced conversions
Full theme customization
Choosing Booster is an excellent decision if you aim to create a speedy, fully optimized, and highly converting Shopify site. Although the yearly subscription comes at a higher cost, it’s an outstanding choice for users seeking powerful features.
2. Startup
- Ideal for: Small catalogs, direct-to-consumer brands
- Theme styles: Tech, Travel, Cloth, Home
- Price: $240
- Try theme: Try Startup
Startup is a Shopify theme designed for smaller stores aiming to establish their brand. From an SEO perspective, Startup excels at helping you build brand trust. The theme offers flexible, customizable testimonial sections, allowing your product reviews to be showcased attractively.
This theme also places a strong emphasis on editorial content, enabling you to communicate your brand’s identity to store visitors. There’s also a dedicated section for blogging, making it an excellent choice for an SEO-friendly theme. Blogging is a classic and proven SEO strategy for many businesses.
Key features:
- Product reviews and customizable testimonials
- Included blogging section
- Suitable for dropshipping
- Support for high-resolution images
- Breadcrumbs
3. Oars
- Ideal for: Fashion industry
- Theme styles: Light – 7 demos
- Price: $69
- Try theme: Try Oars
Oars, created by the Envato Top Elite author team – tvlgiao, brings you clean designs and is fast-loading, mobile, and SEO-friendly.
This theme includes all essential SEO microdata, ensuring full responsiveness across various screen resolutions. The lightweight code ensures fast loading times. If you want to get creative, Oars allows for extensive customization, enabling you to build a unique store perfect for your products.
Key features:
- Fully responsive
- Fast loading
- Mobile-friendly pages
- Lightweight code
- Customer support
If you’re aiming to boost your rankings not only on desktop but also on mobile, Oars could be yours (for $69, of course).
4. Flex
- Ideal for: Custom design websites
- Theme styles: 13 different presets
- Price: From $495
- Try theme: Try Flex
Flex is a highly customizable theme, perfect for professionals aiming to build SEO-friendly sites. This theme provides custom CSS and offers multiple layout and section options.
Developed by the well-known designer group Out of The Sandbox, Flex truly lives up to its name. You can customize and configure almost anything on your site, giving you a level of freedom rarely found on Shopify stores. SEO professionals will appreciate the enhanced CSS editing and top loading speeds.
Key features:
- Flexible layouts and custom CSS
- Several header, footer, mega menu, and drop-down styles
- Easily customizable content pages
- Massive icon library
- Easy-to-edit product variant options
If you’re looking for a stylish, easy-to-edit theme that’s perfect for SEO, Flex is an excellent option to consider.
5. Empire
- Ideal for: High volume stores, Dropshipping
- Theme styles: Supply, Industrial, Depot, Graphic
- Price: $340
- Try theme: Try Empire
The Empire Shopify theme is perfect for those managing high volume stores with significant SEO ambitions. It’s a robust theme designed to enhance product discovery, comparison, and overall conversion rates. The theme includes features for cross-selling and upselling, providing opportunities to increase sales and achieve higher revenue targets.
This theme is not only visually appealing but also optimized for mobile use, ensuring a seamless experience on both mobile devices and desktops.
Empire receives regular updates, ensuring you stay up-to-date with the latest features. While it may not be the most budget-friendly option, the benefits make it a worthwhile investment in the long run.
Key features:
- Attractive blogging section
- Cross-selling and upselling capabilities
- Product reviews and trust badges
- High-resolution images
- Breadcrumbs
- Enhanced search
Feel free to explore Empire for a powerful Shopify theme that aligns with your SEO goals and business ambitions.
6. Star
- Ideal for: Travel accessories and active lifestyle
- Theme styles: Polaris, Sirius
- Price: $59
- Try theme: Try Star
Star has a sleek and modern look with powerful features. Created by Outlane, this Shopify theme is perfect for those aiming to boost their SEO.
Star comes with a mobile-first design, large image optimization, Google’s rich snippets, social media integration, a multi-level dropdown menu, and other features following SEO best practices. Despite its stunning appearance, this theme is easy to navigate and set up – a hassle-free experience, even for beginners.
Key features:
- Mobile-first design
- Google rich snippet
- Abundance of customization tools
- Support for product reviews
- Social media sharing
- Smart image optimization
Don’t let the dreamy appearance fool you – Star is a serious contender in the SEO game, and it’s user-friendly, making it great for newcomers!
7. Everest
- Ideal for: Fashion, furniture, lingerie, technology, accessories
- Theme styles: Light – 7 home demos
- Price: $59
- Try theme: Try Everest
Everest is among the most feature-laden themes available. Developed by CleverSoft, it offers modern eCommerce designs and powerful functionality.
The Shopify theme Everest incorporates lazy loading to improve site speed and performance, which is one of the most important SEO metrics. It also allows you to fully customize the entire store and choose from several popular header variants. While we can’t possibly include all features this modern theme offers, in the end, it all focuses on increasing conversions.
Key features:
- Lazy loading for better speeds
- Fully customizable
- Newsletter popups
- Smart image optimization
- Countdown timer
With its extensive feature list, Everest confidently competes with other SEO-themed counterparts. However, the abundance of features is not everything – ultimately, it’s for you to decide what’s needed in your Shopify store.
8. Micra
- Ideal for: Fashion industry
- Theme styles: Blue, Green, Lavender, Yellow
- Price: $29
- Try theme: Try Micra
Micra was created by MagikCommerce and offers budget-friendly, contemporary, and SEO-focused solutions for fashion stores and boutiques.
This Shopify theme is minimalistic and easy to customize. It’s 100% responsive, meaning your store will look great on all popular screens – laptop, tablet, mobile. Micra is optimized for better performance with clean, minimal styles.
Key features:
- Optimized for improved performance
- Instagram gallery module
- Lots of customization options
- Newsletter popup options
- Clean, professional designs
Out of all the paid options, this one stands out, as it’s the least expensive. If you want something minimal, cost-effective, yet still focused on boosting organic traffic, go for Micra.
9. Negan
- Ideal for: Fashion industry
- Theme styles: Light – 15 home demos
- Price: $89
- Try theme: Try Negan
Negan is a simple theme with lots of powerful features. Nova-works built it with SEO in mind right from the start.
Key SEO features include structured data for Google’s rich snippet, speed optimization, metadata, and heading customization. Negan is also mobile-friendly and offers full product category customization options, along with social media integrations.
Key features:
- Structured data
- Optimized speed
- RTL support for easy translation
- Instagram integration
- Fully responsive
- SEO-optimized website templates
Packed with SEO-focused features and modern theme styles, Negan is an excellent choice for those looking for an alternative to pricier options at the top of this list.
10. Debutify
- Ideal for: Improving conversions, easy customization
- Theme styles: 1 preset, 50+ built-in add-ons
- Price: Free (paid plans start at $29/month)
- Try theme: Try Debutify
Debutify is a robust Shopify theme designed to enhance conversions. It’s excellent for SEO as it loads swiftly and offers complete customization, allowing you to make changes that benefit your business effortlessly.
With over 50 add-ons, Debutify enables you to optimize profits, average order value (AOV), and conversions. Recognizing that organic traffic alone may not grow your business, this theme helps you cover all aspects to reach the top of the Search Engine Results Page (SERP) more efficiently. Debutify also prioritizes user-centered design, a crucial factor in the competition for a top-ranking page.
Key features:
- Quick loading and robust performance
- Focus on user experience (UX) design
- 50+ conversion-boosting add-ons
Best Shopify Themes for SEO: Final Thoughts
To boost your search engine rankings, start with an SEO-friendly Shopify theme – as we’ve discussed earlier. We trust you’ll discover the perfect match from our list based on your product type, expectations, and store size.
If you aim for a theme with many features to enhance conversions, choose Booster. For businesses with a smaller catalog, we strongly suggest Startup – a stylish Shopify theme that builds trust in your brand.
Pick the right one and pave the way for SEO success!
