Welcome to our Serpstat Review! Serpstat is a tool for SEO, which means it helps you figure out what to put on your website and what changes to make on the page so Google and other search engines will rank it higher.
As SEO experts with lots of experience making websites rank better and improving their content, we’ve tried out Serpstat and many other SEO tools over the years.
In this review, we’ll look at all the pros and cons of Serpstat and help you decide if it’s the right tool for you.
What Is Serpstat?
Serpstat is a comprehensive SEO tool that helps you manage your website’s visibility on search engines. It assists you in enhancing your online presence through various features such as analyzing organic keywords, monitoring your Google ranking, identifying competitors and their strategies, and more.
Serpstat Reviwe: Key Features
- Keyword Research
- Search Analytics
- Advertising Analysis
- Content Marketing Ideation
- Competitor Research
- Rank Tracking
- Market Intelligence
- On-Page Audit
- Reports and Infographics
- Backlink Analysis
- API
Keyword Research
Serpstat’s keyword research tool helps users explore specific keywords and related terms in their industry. This is great for figuring out what kind of content your website should have, what you’ll be up against, and how to rank better in search results.
When you type in a keyword, Serpstat gives you an overview of important details. It shows things like how often the keyword is searched for, how many other websites are competing for it, how much people are willing to pay for ads related to it, and other similar keywords people are searching for.
You can dive deeper into each detail by clicking on it, either on the main page or in the sidebar menu. This lets you get more specific information that can help you with your online marketing efforts.
Search Analytics (Domain Analysis)
Serpstat helps users learn about their competitors using the Domain Analysis report.
When you enter a URL for analysis, you can choose different options like analyzing the main domain, the whole URL, or just the URL prefix.
After you decide and analyze the URL, the report shows lots of data including how visible the website is overall, the estimated organic traffic, how many keywords it ranks for, PPC data, and helpful graphs showing trends.
This tool is great for understanding your competitors’ top-ranking keywords and digital marketing strategies, and seeing if your website can rank for similar terms.
Advertising Analysis
Serpstat allows users to explore advertising and PPC data, both at the domain and keyword level.
In the PPC research report, you can enter a URL, URL prefix, Root domain, Subdomain, or a keyword for analysis.
This displays all the ads being run and the associated keywords they appear for. It also includes other data like keyword search volume, CPC, and PPC competition levels.
You can explore specific sub-sections of the data using the sidebar:
- Keywords
- Competitors
- Domain Vs Domain
- Ad Examples
- Ad Research
Content Marketing Ideation
Serpstat’s content marketing report helps find common questions related to a topic, subject, or keyword.
When you enter a keyword, the tool shows popular associated questions, search suggestions, and commonly used words.
This is helpful for content creators and SEOs, as it gives more ideas on relevant questions to cover in their articles. They can use FAQ schema to boost organic search visibility by marking up these answers.
Competitor Research
With Serpstat, you can find out who your main competitors are in the online world. But it doesn’t stop there. You can dig deeper into what they’re doing to rank well on search engines.
By using this tool, you can uncover the secrets behind their success in SEO. This is especially handy if there are new competitors on the rise in your field.
You can also peek into their bag of tricks when it comes to using keywords and getting other websites to link back to theirs. This gives you a better idea of why they’re doing so well.
And here’s a neat trick: you can compare the keyword rankings of up to 200 websites all at once. This helps you see where you stand among your competitors.
Rank Tracking
Rank tracking is crucial in SEO because it tells you if your SEO plan is working.
Also, it shows if any changes happen in the search results when search engines update their algorithms.
Serpstat offers global and city-based rank tracking for any city, country, and language.
For each keyword you save, Serpstat keeps track of the top 100 ranking websites. This helps you analyze if any websites drastically change their rankings and if they’ve altered their SEO strategies.
On-Page Audit
On-page SEO focuses on improving a website’s internal elements like content, keywords, headings, and technical issues.
When you start the audit, it might take a few minutes to a few hours, depending on your website’s size.
Serpstat not only checks critical technical SEO factors but also tracks changes over time with visual graphs and tables.
It looks at various technical SEO aspects such as:
- HTTP Status Code
- Meta Tags
- Headings
- Content
- Multimedia
- Indexation
- Redirects
- Links
- Server Parameters
- HTTPS Certificate
- Hreflang attributes
- AMP-related issues
- Markup-related issues
- Pagespeed for Desktop
- Pagespeed for Mobile
Reports and Infographics
Serpstat offers an easy-to-use dashboard for managing your projects and search history.
You can access various reports and helpful infographics, and all the data can be exported.
Set up email alerts to notify you when a specific domain changes its rankings for certain keywords.
Additionally, white-label reports are available, which is ideal for SEO agencies wanting to share reports with their clients.
Backlink Analysis
A backlink is a hyperlink from one webpage to another webpage. It’s like a vote of confidence for the site being linked to. Google pays attention to backlinks when deciding how to rank websites in search results. So, if a trustworthy site links to yours, it can help your site rank higher.
Serpstat helps you analyze backlinks for your website and your competitors’ websites. You can see how many backlinks each site has and how this number changes over time.
In the backlinks dashboard report, you’ll find an overview of a website’s backlink profile. This includes its Serpstat Domain Rank (a score out of 100), the number of Follow and NoFollow links, referring domains, and total backlinks.
You’ll also see a visual representation of how the site’s backlinks have grown over time. This includes details about the types of links, the words used in the links, and where in the world the links are coming from.
You can explore each of these details further by clicking on them in the report or selecting them from the sidebar.
API
Serpstat has an API that sends daily rankings, competitive analysis, position tracking, and keyword research data to your own reporting systems.
We use the API for the Serpstat Chrome Plugin, which helps us quickly analyze any website’s SEO while browsing.
Serpstat Review: Benefits
- Affordable Pricing: Serpstat is much cheaper compared to competitors like SEMrush and Ahrefs.
- Efficient Development: Since 2013, Serpstat has made significant progress and is now on par with other top SEO tools.
- Reliable Tool: With over 200,000 users, Serpstat has proven to be a long-lasting and dependable tool.
- Continuous Updates: Serpstat regularly introduces new features and updates, such as the ‘Keyword Quality Control’ and ‘Keyword Clustering and Text Analytics’ tools.
- Trusted by Large Companies: Serpstat is used by renowned companies like Shopify, L’Oreal, Lenovo, and Yves Rocher, indicating its value to large organizations.
How Does The Serpstat SEO Tool Work?
Serpstat helps you discover keywords that your website should target for ranking. It provides search suggestions and lets you analyze your primary competitors to understand where their search engine traffic comes from.
Consider Serpstat as a tool primarily dedicated to keyword research. It also includes backlink analysis and serves as a rank-tracking tool, making it a valuable resource for agencies working with clients in the SEO field.
Ease Of Use
Serpstat is packed with features, so it might take some time to get the hang of it, especially if you’re new to SEO tools.
Despite this learning curve, its interface is well-designed, making the tool intuitive and user-friendly.
However, if you’re used to tools like Semrush, Moz, or Ahrefs, transitioning to Serpstat might require a bit of adjustment.
I had a similar experience. I’ve been using Semrush for the past 2 years, so I was initially hesitant to try out Serpstat. But after just a day or two, I found Serpstat to be very user-friendly and now I prefer using it more and more.
Serpstat Review: Customer Support
Having good support is really important, especially when you’re using a tool like Serpstat.
The great thing is, Serpstat’s support is awesome. They’re super quick to help you out, whether you’re a paying customer or using their free version.
You can reach them easily through online chat or email at [email protected], and they’ll get back to you in under 5 minutes.
They’ve also got a big knowledge base with answers to pretty much any question you might have:
- User Guide: Detailed tutorials to help you understand how to use Serpstat.
- Use Cases: Guides on how to do specific things with Serpstat.
- FAQs: Answers to all the common questions about Serpstat.
- Serpstat API: Info for developers who want to use Serpstat’s API.
- YouTube Videos: Lots of helpful video tutorials.
- Blog: Articles to help you get better at using Serpstat and SEO in general.
But wait, there’s more! They also have the Serpstat Academy, which is packed with loads of useful info for both beginners and advanced users.
It covers everything from Keyword Research to Competitor Analysis, SEO, Rank Tracking, Site Audit, and more. Plus, it’s totally free!
Pretty cool, right?
So now that you know all about Serpstat’s features and support, let’s talk about how much it costs.
Serpstat Review: Serpstat Pricing Plans
When it comes to pricing, Serpstat has a big advantage over other SEO tools.
Many popular SEO tools typically charge around $100 per month for their basic plan. They’ve earned their reputation, so they can charge that much.
But for new bloggers or small businesses, that price can be a deal-breaker. Sure, you can try free trials, but they often have limitations.
That’s where Serpstat shines.
Despite tweaking their pricing over the years since they started in 2013, Serpstat keeps their prices competitive.
You can get started for just $59 a month. They offer four different plans, so you can choose the one that fits your needs best.
- Individual: $59/month
- Team: $119/month
- Agency: $479/month
- If you need more data, you can contact Serpstat support.
Serpstat Review: Pros and Cons
Serpstat Pros
- Comprehensive SEO Ranking Tool
- Affordable Pricing
- User-Friendly Interface
- Offers a Free Trial
Serpstat Cons
- Audit explanations can be technical and hard to understand
- Limited and less configurable SEO reports
Serpstat Review: Alternatives
SEMrush
Serpstat and SEMrush are tools for SEO specialists. They help you understand how to improve your website’s ranking. Both give you useful and accurate information, but SEMrush has more features.
SEMrush has many features, making it a comprehensive tool for SEO. But it’s more expensive than Serpstat. Some of SEMrush’s tools may not be necessary for everyone.
Serpstat tracks more keywords on its cheaper plans compared to SEMrush. If you want the best tool with all the features, SEMrush is the choice, even though it costs more. But if you want to save money and still get most of the same services, Serpstat is a good option.
Ahrefs
Ahrefs is a well-known tool for finding keywords and optimizing SEO. It’s great for checking backlinks.
If you want top-notch reports and accurate info, Ahrefs is a good choice. But it’s more expensive than Serpstat. You might not get as many tools for the price.
Serpstat has better keyword research features, including full keyword clustering. Ahrefs doesn’t offer this. Also, some of Ahrefs’ best features are only in their priciest plans.
Spyfu
Spyfu is a keyword tool that digs deep into search term analysis and tracking, with simpler tools for other areas. It’s good for checking link profiles and studying competitors, but not as thorough as Serpstat.
However, Spyfu doesn’t have an on-page SEO audit feature and doesn’t specifically check for mobile keywords. If you prioritize keyword analysis, Spyfu is a cheaper option compared to Serpstat.
But, it lacks many functions Serpstat offers, leaving out tools for meta tags and other important SEO factors.
Serpstat Review: Final Verdict
After everything, an SEO tool’s main job is to give accurate data for keywords, backlinks, and traffic. This helps you make better content and get more people to your site.
Serpstat does 3 things really well – it helps with keyword research, PPC analysis, and competitor research.
You can use it to find new keywords, get ideas for content, check PPC campaigns, and study your competitors closely.
Starting at $69/month, it’s one of the cheapest SEO tools out there.
If you want a good SEO tool that’s also affordable, try Serpstat. You can sign up for a free plan and see how it works for yourself.
